PRAXIS

Strategic Partnership for Hair Artists

You know exactly what you want to do next.

The pricing shift that'll finally reflect the value of your work. The service evolution that's been brewing in your mind for months. The bold direction change that makes your heart race and your accountant nervous.

You've built something real. Your chair stays booked, your clients trust you, and your work speaks for itself. But now you're ready for the next level, and making big moves in isolation feels risky as hell.

You need someone in your corner who gets that your business is your art from.

PRAXIS is strategic partnership built for hair artists who refuse to choose between artistic integrity and business success.

The landscape you built your business in is shifting fast. Regulation changes, salon suites replacing traditional models, technology disrupting how clients find and book services, AI changing everything from marketing to operations. The moves that worked five years ago won't work in the next five.

Here's how it works: I challenge the assumptions you've been carrying about what your business 'should' look like, then walk you through making decisions based on your actual values and what you genuinely want to be doing. This means getting honest about when something isn't working, even if it looks good on paper.

I've built this perspective by navigating the same challenges you're facing: I've scaled a global digital-first education business while simultaneously running a local service practice. I understand both the creative and commercial sides because I've had to solve for both.

The result? The hair artists I work with don't just make better business decisions. They write and publish books, open new salons, expand their lives to make room for both professional growth and personal fulfillment. They build businesses that actually serve their bigger vision.